It's been a minute since my last post and a large part of that is because I've done a kickstarter, recorded 2 EPs, gone on tour, hired an intern, and been releasing music...so the blog has taken a bit of a back seat. But it's been a lot of doing and a lot of learning and it's all great stuff that I will be able to share here. Which brings me to a really important point. I've said it here and I'll say it again, the music industry is undergoing rapid seismic shifts. On the one hand, it means for the first…Read more
Musician Revolution Blog
Yeah, we're taught not to. And of course, we know that it's because the design of the cover has nothing to do with what's written inside. It's a book after all, and we want a good writer, not the best book cover designer. That's like looking for some great comedy at a Radiohead concert...You kinda missed the point.
And yet, what if you were to step onto an airplane and the seats were all torn, the decor was old, and the flight attendants were wearing flip flops. You can have the head of the FAA come…Read more
In this post, I mention some scripts and a manual we send to our hosts to help them prepare. I put a lot of work into that manual and I will be happy to share it with you, but in return, I ask that you follow and subscribe to me in the following places...choose one project:
Afterward, click here to email me a request for the manual. Thanks!
Ok, so in part 1, I explained why…Read more
"Put simply, the guests would spend less time and money, we'd make more money, and EVERYONE would have a MUCH better time."
Before I begin, I just want to say I'm really enjoying sharing these blogs and I hope you're finding them both fun to read and useful. If so, I'd really appreciate you leaving a comment below. But the best compliment I can receive is if you sign up for my mailing list or subscribe to my Spotify, YouTube, Facebook, and/or Instagram. Thanks and rock on!
Back in February of 2017, my…Read more
Hi there. If you've been reading my previous entries, you may have noticed something. One, that in the words of one of my heroes, El Duderino, I am "not into the whole brevity thing." I'm working on that. But two, more importantly, with each entry I am trying to offer at least one unique pragmatic solution, strategy, or process that I employ, along with step by step instructions on how and why I do employ that strategy. I definitely don't claim to have all the answers, but I've figured out a few things…Read more
Alright, so I convinced you why your mailing list is so important in Part 1. Now how to grow it in person...
The first thing I tried was rather than just mention that people could sign up for the mailing list during my concert, I would offer something to anyone who signed up. Online that's the mp3 for an email. In person at a concert, that's a custom Sheldon Low guitar pick. The picks, which are the same Dunlop Tortex Orange (.60 mm) picks that I always use, cost me about $300 for 800 custom picks. In…Read more
(Ok people. I've been writing some long ones so I'm gonna try and keep this one short, and still practical. If you hadn't noticed, I'm trying to give you at least one practical and actionable item you can use to improve your setup in each post. As always, and especially for this post, please support by subscribing to the email list and commenting and sharing on social media.)
Let me get right to the point here. Forget Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, etc etc. Your mailing…Read more
Ok, in Part 1 of "I'm Still Selling CD's" I explained why I still manufactured CDs as recently as summer of 2017, and about how I've shifted the purpose and target audience for CDs so they can continue to be a successful part of my overall strategy. I also explained that part of that shift involves offering every CD purchaser a download of the CD. In this post, I am going to get in the weeds about how I give out the downloads and why I prefer this method.
I'll be honest, I don't know that this idea is…Read more
(I'm really enjoying writing these blog posts. If you enjoy reading them, could you help support me by sharing this post on social media, commenting below, subscribing to the blog, and/or signing up to my mailing list.)
Do you love going to the CD store and rifling through the stacks trying to find something new that is going to satisfy the $15-$20 you paid for it? Do you enjoy the smell of a freshly cracked CD while you read liner notes end to end? Do you have plans to get together with friends…Read more